Direct to Consumer company recognized as one of Fast Company’s Most Innovative Companies in Consumer Electronics and backed by leading Silicon Valley investors is looking to hire a VP of Strategic Finance, to drive strategic and operational improvements at this fast-growing company. This position is the #1 Finance position at the company and will report to the Head of Operations

Company will pay a lucrative compensation package of cash plus equity.

Responsibilities include:

• Create and oversee annual budget and monthly forecast processes for revenues, operating expenses, and balance sheet.
• Identify and understand major assumptions and their effects on the budget and forecast
• Partner with leadership on monthly, annual, and long-range budget and forecast planning
• Own the company’s three-scenario / three-statement financial model (income statement, balance sheet, cash flow) used for cash management and for Board of Director and investor reporting
• Support strategic planning by researching, analyzing, and modeling potential strategies
• Develop long-term scenario modeling to determine the profitability impact related to hardware and software (SaaS) pricing, mix strategies, new product releases, channel mix, etc.
• Play critical role in company’s ongoing capital raising efforts
• Develop ROI models for Sales and Marketing to evaluate new retail channels and deals, pricing, promotions, and media program spend
• Continuously drive forecast accuracy improvements
• Continuously develop systems and processes.
• Evaluate current processes, identify best practices, develop plans to reach goals and implement improvements
• Provide ad hoc analytical support to influence decision making with financial perspective
• Establish the company’s annual budget and monthly forecast processes for revenues, operating expenses, and balance sheet.
• Highlight and understand major assumptions and their effects on the budget and forecast
• Partner with leadership on monthly, annual, and long-range budget and forecast planning
• Own the company’s three-scenario / three-statement financial model (income statement, balance sheet, cash flow) used for cash management and for Board of Director and investor reporting
• Support strategic planning by researching, analyzing, and modeling potential strategies
• Develop long-term scenario modeling to determine the profitability impact related to hardware and software (SaaS) pricing, mix strategies, new product releases, channel mix, etc.
• Develop ROI models for Sales and Marketing to evaluate new retail channels and deals, pricing, promotions, and media program spend
• Continuously drive forecast accuracy improvements
• Continuously develop systems and processes and best practices

Your background:

• 7-15+ years of progressive experience in FP&A within a consumer electronics or physical goods
• Proven record of success developing detailed annual plans, building complex financial models, and synthesizing data into actionable recommendations.
• Strong capabilities for developing and presenting analyses and insights to senior management
• Experience leading a direct-to-consumer start-up company through  1 or more fundraising rounds.
• Exceptional business judgment; capable of driving results with a focused, pragmatic approach
• Ability to formulate strategies and identify trends through research and analysis of various data
• Strong written and verbal communication skills (e.g., confident with public speaking, ability to translate complex accounting concepts for everyone to understand
• Team player with the ability to work independently and willingness to take on challenges in a dynamic environment
• BS/BA in Finance or Economics. MBA in Finance a+. CPA a +
• Investment Banking experience a +
• SaaS experience in addition to DTC a +